Products
WasteBoards
The worlds first cruiser from recycled plastic caps that inspires the world to take a better ride
Client: WasteBoards
Timing: 2017–2020
Scope: Head of Operations
Plastic pollution remains one of the world’s most pressing environmental challenges. WasteBoards set out to prove that waste can have real value- by transforming plastic bottle caps into high-quality, hand-crafted skateboards.
As Head of Operations, Morrisons led the full operational management of the company: developing the business structure, optimizing production processes, managing finances and distribution, and driving both online and offline marketing and sales. Beyond operations, Morrisons also represented WasteBoards as the face and voice of its circular mission, helping grow brand awareness and strengthen its position in the sustainable design community.
The result: a purpose-driven brand that blended creativity, craftsmanship, and environmental responsibility, showing the world that waste is never worthless.
Frank Seltzer – Custom merchandise development
Refreshing creativity meets custom design.
Client: De Nu Agency // Frank Seltzer
Timing: Summer 2025
Scope: Sourcing, product development & project management
To amplify Frank Seltzer’s brand identity, Morrisons got on board to source and develop a custom-branded pendant and necklace.
The product reflects the brand’s playful yet premium positioning - translating Frank Seltzer’s visual style into a tangible, collectible item. The merchandise will be distributed through the on-trade and via a specially designed vending machine, creating a fun and unexpected way for consumers to connect with the brand.
Morrisons led the sourcing, product development, and project management from concept to final production, ensuring quality, creativity, and brand consistency throughout.
