Brand Activation
Euroma Kruidenkeuken Tour
Bringing flavor to the streets: a mobile brand activation on wheels.
Client: Harder Better Stronger // Euroma
Timing: Autumn 2025 – multiple cities across The Netherlands
Scope: Concept styling, production management, project management, budgeting & reporting
To increase awareness and consumer engagement, Euroma hit the road with its iconic “Silver Bullet” Airstream trailer- a mobile brand experience traveling through major Dutch cities.
The activation brought the world of Euroma to life with an open kitchen featuring a talented chef serving fresh tasting bites, a compact greenhouse, and a sensory product display. Visitors could explore the brand through interactive storytelling, a recipe wall, and a playful prize game, making the experience both flavorful and memorable.
Morrisons was responsible for the creative design, production management, and full operational coordination of the tour across more than ten locations nationwide. The result: a distinctive and accessible brand activation that connected directly with consumers, amplified through social media, influencer collaborations, and retail visibility.
Unilever Liquid I.V. – Sampling campaign
Brand activation: introducing Liquid I.V. to The Netherlands.
Client: Juice by Harder Better Stronger // Unilever Liquid I.V.
Timing: Summer 2025 – multiple cities across The Netherlands
Scope: Concept development, project management, budgeting, coordination & reporting
To introduce Liquid I.V. to the Dutch market, a nationwide sampling activation was rolled out across festivals, sports events, gyms, and city hotspots. Through both wet and dry sampling, consumers experienced the product firsthand at the mobile stands and a branded Microlino for maximum visibility.
Morrisons managed the concept, production, and execution of the campaign, ensuring a smooth roll-out and strong consumer engagement across all locations.
